Doe Deere is comfortable with colors. She likes to experiment with bright and bold colors that pop and stand out. Her company, Lime Crime, is known for incorporating vivid palettes into their makeup items and Deere changed the way that makeup is worn and enjoyed.
Deere didn’t always envision herself as the inventor of a brightly colored world, but she has always loved color ever since she was young and she never really grew out of it. Good thing, too, because if she had, Lime Crime would not exist.
Deere is a native of Russia but she grew up partly in the United States, and she now calls Los Angeles her home. Deere has always been true to herself, and others took notice. She made her own clothing and sold in on eBay for years, and she even modeled her own creations. This is kind of how Lime Crime came to be. She wanted to compliment her collections with makeup, but she couldn’t find any makeup colors that fit the scene, so she created her own. People wanted to know where she got her eye-popping makeup and she discovered that there was a real demand for her colorful makeup. The rest is pretty much history.
Social media has been a useful platform for her business and a great way to keep in touch with her fans and even critics. She learns a lot about what people are thinking, and it helps her to know what is popular, what is not. Deere has become known as the “Unicron Queen” because her love of color is no secret. The brighter, the better.
Lime Crime products are readily available online and in retail stores and if you are familiar with their products, you will know that they are very colorful. There are eyeshadows, nail polishes, and hair dyes in electric pinks, brilliant blues, and passionate purples that you can mix and match. Dere believes that it is important to be able to express yourself and that what you put on your body can reflect a lot about your personality and uniqueness. All Lime Crime products are vegan and cruelty-free, so you don’t need to feel guilty when you use their products.
Deere is not only creative and carefree, she is also a strong spokeswoman and has spoken at the PHAMExpo and at Vegas Nay’s Stardust Tour. She is an advocate for female entrepreneurs as well as a great example of what happens when you follow your dreams and don’t give up.
Deere draws on the inspiration around her and enjoys a good read. Her favorite author is Karl Lagerfeld, and she also supports many organizations with a good cause. Deere keeps busy and is always coming up with new and nothing short of amazing products to share with everyone. She recently obtained a laboratory in which to create new and fun innovative makeup colors and products, so she is pretty stoked about that. The future is as bright as her makeup collection.
Follow Doe Deere on Instagram.