Eduardo Sirotsky Melzer is known as an energized leader that pursues new opportunities within the multimedia industry and chooses to venture into different areas that other leaders haven’t approached. He is currently the President and Chairman of Grupo RBS, a leading multimedia enterprise that is extremely well-known within the Brazilian media industry.
Grupo RBS operates 18 of the broadcast networks within Brazil, with many of them having affiliates worldwide. The media company also has led the industry with having 24 radio stations which has over 143 affiliate networks. Grupo RBS was one of the first media companies to start broadcasting by satellite in 1994. As a leader in the journalism industry, Grupo RBS produces content across all platforms within the media and continually reports on major events that happen in the country and worldwide. Check out Valor for more info.
As a prior Managing Director of Fresh Space Media in New York City, a prominent advertising company within the United States, Eduardo Sirotsky Melzer had already begun a career that could put him on the fast track for growth and success. Honoring his heritage and family history, Duda returned to South Brazil in order to explore a leadership role with the company that was founded by his grandfather, Maurico Sirotsky Sobrinho. In 2004, Duda was appointed as Vice President of marketing and advertising for his initial leadership role with Grupo RBS.
According to Globo, Duda was looking for an opportunity within the company to contribute to the Brazilian community while also establishing a foundation of his own. By utilizing his leadership and professional experiences, Duda was able to introduce his passion for interacting with people which greatly appeals to its 6,000 employees.
Duda Melzer has provided excellent leadership for the company as President and Chairman. He was recently chosen to be on the list of leaders for the Cambridge Institute for Family Enterprise; recognizing him for being an extraordinary example for the Brazilian society.